Total orders10,000 orders generated since launch
The Closet
The Closet is a luxury retail brand that spent a year in pre-launch without digital momentum or a platform to convert its vision into sales. The challenge was to recover the launch, build a content system that matched international luxury standards, and transform a stalled project into a high-performing e-commerce business.
Scope of Work
Social Media ManagementContent StrategyContent ProductionE-Commerce Launch SupportWeb Design & Development
Key Results
3.1M+ QAR sales since launch, and still growing.
Global expansionSales reaching national and international audiences
Content engineA consistent content system built for scale
Luxury in motion, captured through narrative-driven reels that keep the brand active and culturally relevant.
Reel 01Collection-led content
Reel 01
Collection-led content
Short-form footage centered on product presence and luxury cues.
