EQ

EQ is a boutique fitness studio in Lusail Marina built around structure, science-backed training and a holistic approach to health.

At launch, the experience was premium, but the brand needed a high-performance digital presence to match. We built a visual engine that captures the raw intensity and scientific precision of the EQ method.

Scope of Work

Strategy & ConsultingBrand & Identity DesignWeb Design & DevelopmentSocial Media ManagementContent ProductionSEO & Performance

Key Results

From zero digital presence to a high-performance content engine.

520,852Total views

6,664Profile visits

109,847Content reach

817Followers gained

Brand Identity

The visual system for EQ is built on structure and science. A neutral, sophisticated palette of deep blacks and sharp whites is punctuated by precise, technical typography.

Brand Mockups

The EQ identity applied across physical and digital touchpoints, from professional athlete gear to in-gym tactical branding.

Web Experience

A website built to introduce Equilibrium and inform visitors about their programs and services.

Content Production

Every piece of content was built to capture EQ's five training phases. Real classes, raw coaching moments, and scientific progression kept the brand active and authentic.

A premium wellness engine captured through high-performance reels that showcase science-backed training and community results.

Reel 01Class Highlights

Reel 01

Class Highlights

High-energy footage from live coached classes capturing movement, intensity, and the group training atmosphere.

Creative Visuals

A unified visual identity combining science-backed training with premium lifestyle aesthetics across every touchpoint.

Top Volley

From zero to a recognized youth sports ecosystem — building a brand, generating trust, and driving over 1M QAR in sales through social media and content production.

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