The internet has become so connected in our daily lives now that only using newspapers alone became a thing in the past for your daily dose of news. But with the onset of Social Media, many users only visit these pages once or twice a day because they need instant information and information of any kind. Social Media has become another mean for quick information which is shared in a matter of seconds without even breaking a sweat.
So how can you increase the reach of your business via these new platforms? The fastest way to promote or start your business online is to look into these websites which connect businesses directly to customers in your area.
Why you need to be online
Business is all about people and whether you are online or offline you need to think like a human, you need to think like a business person and treat your customers the same way. But how do you convince people to buy what you are selling when you don’t have a physical store to put it in and there are no ads on your website? How to do business online?
People want to be inspired, people want to learn, people want to interact, people want to learn and people want to improve themselves. This is what drives humanity forward. With this in mind, online marketing is all about your ability to help a person’s potential which they can’t get with you standing in their face on a daily basis. You need to start simple and tell your story through blogs and videos. And then grow from there.
The latest technology and a powerful tool in local business marketing is found in the internet, a place where anyone can create a website with just a few simple steps. Internet marketing is now being referred to as the new marketing in today’s world. What is unique about this local business strategy is that it is not that different from what traditional business models did before it. What local business does differently is that, just as in any other facet of life, you need a plan and the will to succeed. The following are some specific ways to promote your local business online:
Social Media and Online Profiles
Google My Business → Free Business Profile for you to easily connect with customers across Google Search and Maps
Facebook → Facebook is one of the most widely used Social Media app, listing your Business on Facebook gives you a higher exposure to the larger audience
Instagram → More than 200 Million businesses are currently on Instagram Promoting their Product or Service and helping their Customers with engaging content
Twitter → Twitter helps you in sharing the latest news, update or event that you would like your followers to know. Also you could promote Products and Services to your audience
Pinterest → Helps you in Visually showcasing your Products or Services and helps you get visible on Search Engines
SnapChat → Using SnapChat for business purpose entirely relies on your target audience using the app, before creating an account make sure which applications your users use the most
TikTok → This is the most trending and highly engaging social media platforms, having a good presence will increase chance of customer acquisitions
YouTube → Turning YouTube channel into a business. Learn about setting up your business, defining and communicating your brand, scaling up your business with more resources, and promoting your brand through media opportunities
Free Tools for Business Owners
Here is a list of additional free tools to improve your business
Hubspot CRM → Helps you in managing relationships with your customers
Trello → Helps in Project Management
Loom → For Sharing Screen Recording and Narration
WeTransfer → For Easy File Transfer and Uploading
MailChimp → For Sending Email Newsletter
Slack → To manage conversation with team members
Showing your business online
Getting noticed is no easy task when it comes to business. You must put in a good amount of effort to get the attention of the online audience which is where local business comes in. Instead of concentrating on spamming them with advertisements, try focusing on just finding your online audience and then showing them your product or service instead. Through personalisation and creating value for your customer, you will have no problem building an audience around you.
Showing your business online to your potential customers is key to success and here is a quick guide on how to do it: Be Active: A business owner needs to be active on social media platforms such as Facebook, Instagram, Twitter and Google just as much as he/she is on other popular platforms.
Keeping it online
We live in an age where information can be accessed anywhere and at any time by anyone. Since the age of big data, business owners now find themselves in a position to know what is going on with their business and clients through social media in a way which was never possible a few decades back.
Social media is very real, and for businesses, it is as much a part of their marketing strategy as much as their sales strategy. Diversifying your customer base While social media is one of the key platforms which your business can use, it should not be the only one.
Social media is not for everyone, so it is necessary for you to take it slow at first and ensure that the content you are putting out is something that the audience of your choice would be interested in.
Getting a local business website setup is going to help people find your business easier. With better exposure, you will be able to get more sales and more customers. It is important to note that there are other important aspects of a successful business such as the basic functionalities of your website, such as your email system and a successful payment system and some basic search engine optimisation.
We at Digiturnal can create a powerful website for you to use to promote you business online, but it is your business that has to make the real efforts to attract the visitors