[AR: Reel 01][AR: Restaurant atmosphere]
[AR: Sumosan]
[AR: Ongoing social media management, content strategy, and production (photo/video shoots) across Instagram. Weekly content calendar with 3 posts per week. High-end luxury restaurant in Doha.]
[AR: Social Media & Content Production][AR: Strategy & Consulting][AR: Brand & Identity Design][AR: Social Media Management][AR: Content Production]
[AR: Context]
[AR: A luxury restaurant navigating a critical marketing transition in one of Doha's most competitive hospitality markets.]
[AR: Sumosan Doha was shifting from an outsourced marketing model to a fully in-house marketing structure. The handover needed to happen smoothly without disrupting the brand's ongoing social presence or its luxury positioning.]
[AR: Digiturnal was brought in to manage the transition, restructure the social media and brand approach, and establish a repeatable content system — all within a three-month window.]
[AR: The Work]
[AR: Five reels from the content production system.]
[AR: The strongest proof on this project is the content itself. Short-form video and photography produced during the engagement, designed to maintain Sumosan's luxury brand standard across Instagram.]
[AR: Reel 01]
[AR: Restaurant atmosphere]
[AR: Short-form footage capturing the luxury dining environment and brand presence.]
[AR: The Challenge]
[AR: A compressed timeline to restructure a luxury brand's entire marketing operation.]
[AR: The engagement required managing a full agency handover while simultaneously rebuilding the social media and brand approach from the ground up.]
[AR: Constraint 01]
[AR: Major transition period]
[AR: Sumosan Doha was shifting from an outsourced marketing model to a fully in-house marketing structure, requiring a smooth handover without disrupting ongoing activity.]
[AR: Constraint 02]
[AR: Need to rebuild the foundation fast]
[AR: Digiturnal had only 3 months (June 1–Aug 30, 2023) to assess, restructure processes, and establish a new social media/brand approach in a competitive Doha hospitality market.]
[AR: Constraint 03]
[AR: Brand consistency and luxury expectations]
[AR: Maintaining a high-end brand standard across content and community management was critical, while responding professionally to a demanding luxury audience.]
[AR: The Solution]
[AR: A complete transition, strategy overhaul, and content execution system delivered in parallel.]
[AR: The work combined operational restructuring with creative direction and ongoing content production to keep the brand active while the foundation was rebuilt.]
[AR: Move 01]
[AR: Full transition and restructuring]
[AR: Managed the handover from the previous agency (including data transfer), restructured processes, and set up a working model for the new internal team.]
[AR: Move 02]
[AR: Strategy and creative system]
[AR: Delivered market research, a complete social media strategy, brand positioning, and a revamped content strategy with a defined creative direction (unified photo/video look and feel).]
[AR: Move 03]
[AR: Execution and optimization]
[AR: Produced content (short reels + photography), managed Instagram/Facebook and community management, and issued monthly performance reports with insights and recommendations for continuous improvement.]
[AR: The Result]
[AR: A sophisticated Instagram feed and 476.2% organic engagement growth.]
[AR: A sophisticated Instagram feed catering to targeted audiences and strong organic growth in organic engagement rate by 476.2% within three months.]
[AR: The restructured content system and brand direction gave Sumosan a repeatable model for maintaining its luxury positioning across social channels, while the transition to an in-house team was completed without disrupting the brand's public-facing presence.]
[AR: Performance Signals]
[AR: Measurable growth delivered within the three-month engagement.]
[AR: Delivery]
[AR: Core disciplines.]
[AR: Services]
- [AR: Strategy & Consulting]
- [AR: Brand & Identity Design]
- [AR: Social Media Management]
- [AR: Content Production]
[AR: Project Scope]
- [AR: Agency-to-in-house transition management]
- [AR: Market research & brand positioning]
- [AR: Content strategy & creative direction]
- [AR: Monthly performance reporting]