From the past few years, consumers have changed their way of shopping online and merchants are continuously trying to keep up. Shoppers fluidly search, compare, and purchase from online platforms, stores, and social media sites. As modern technology aids their journey, shoppers are looking for incredible experiences across these online and physical touchpoints with brands.
When it comes to e-commerce business management, often people mistake operating an E-Commerce business being the same as a traditional offline business. E-Commerce has its unique pillars and if you know them beforehand, you will not only succeed but your sales will excel.
If you have identified a market gap and want to tackle it using an E-Commerce solution, that’s AMAZING! But how will you proceed? First of all, you need to make sure your operations are well-established.
This includes how you get your products; do you manufacture them or do you buy them from a supplier. If your source is a supplier then agree with them on a model that fits your requirements, be it a drop shipment model or on a consignment basis. Make sure your finances are organized beforehand and you already chose a payment gateway to accept payments on your E-Commerce portal.
Think about your delivery courier, the delivery must be fast and cost-effective and has an API to be connected automatically to your portal. You need to make sure you put a lot of thought into user experience and user interface; it’s like walking in a mall and seeing stores from outside.
Now you must be wondering, is there something that will attract a shopper to enter and shop?
You must be aware that a customer‘s purchase decision is usually made 3 seconds after visiting your online store or website – so it is the first and most essential impression that counts.
UI and UX play a major role to ensure you display your products in a visually appealing way and attract the landing visitor to convert into sales instead of bouncing off. UI/UX might cost money, but trust us, it is worth every penny you spend.
Our recommendation is to be compulsive about how your customers “flow” through your website and knock down any barriers that stop them from buying your product or signing up for your service. You don’t want your customers to ever think about “how do I purchase this?” It should be clear. Any sort of hesitation or ignorance could lead you to the loss a potential sale.
Thirdly, which technology you choose can determine your future scalability. If you are a startup and don’t have that many products, go for Magento, Shopify, or WooCommerce, they are cost-effective and built for non-technical people. If your business is huge or you are forecasting a big number of sales, it is better to go for an ERP solution to organize your business. Who you choose to build your platform, like marriage, can prove success or failure. Most SAAS companies will take advantage and the running costs will be more than you can think of.
Last but not the least, is digital marketing. Everyone needs to focus on it to maximize sales. Especially if you are a pure-play business. Digital marketing and social media platforms are the keys to spread awareness about products and attract customers. Before you launch your business online, make sure you have a marketing strategy and a marketing plan with a budget to spend.
In need of professional help? Get in touch with DIGITURNAL, for a full suite of E-commerce solution that contains e-commerce website development, e-commerce app development, e-commerce marketplace management, and payment gateway integration.